Last fall Naissance worked alongside Kaboom, Ballistic, and agency Rauxa on text treatments for their September and October spots for Blue Shield. The spots were seamlessly directed by Doug Werby with compositing by Spypost. Along with the text, motion graphics, and logos - Naissance also created over a hundred different versions of the spots that were then broadcast across California. Following up the success of those spots, we jumped in for another 90 versions this last summer.
Watch The Spots here: http://www.naissance.tv/video/blue_shield.html